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ABOUT FREEFORM

Firmly on the pulse of the latest and trending developments within creative industries and Malaysian youth culture.

Founded in 2000, what began as a media company – with published and influential titles such as KLue, Junk, and Tongue in Chic that helped showcase and shape local culture – has since transcended beyond those initial media platforms. Freeform prides itself in creating memorable and experiential events and engaging campaigns for its audience; the most known being Urbanscapes Festival, which celebrated its 15th anniversary in 2017 as one of the longest-running creative arts festival in Malaysia.

It’s thanks to these campaigns and Freeform’s constant innovation in creating relevant, engaging content and experiences that made Freeform the go-to creative for blue-chip brands such as Tiger Beer, CIMB, Rakan Muda, as well as U mobile.

Our specialties include:

Youth marketing and engagement

Content creation, curation, programming and brand activation, specialising in Culture (music, arts, dance) and Culinary

Artist booking and promotion

Producing creative and engaging events with a great narrative

KOL management program

MEET OUR TEAM

CEO
ADRIAN YAP

“I don’t get kids”

Head of Commercial
THOMAS KHOO

“I luv it when a plan comes together”

Head of Culture
LIM KOK KEAN

“We got older but we’re still young”

Head of Culinary
JASMINE THUM

“Tapau please”

Creative Director
SHERMEN MUKHTAR

“Today tomorrow.”

Finance Director
ELAINE YEOH

“Show me the mah-neeee!”

Account & Admin Manager
JOANNE CHAN

“Solve my problem”

Project Manager
KHALID KAMAL

“Tee Kay Pea”

Project Manager
DEE LEONG

“Boon, Alfred, Sham, my car isn’t a lorry boyyyys!”

Marketing
JO ANN

“Never gonna give you up, never gonna let you down”

Commercial
ADAM RIFF

“No hookups plz”

Commercial
CINDY CHEW

“I didn’t chews the thug life, the thug life chewsys me”

Culture
QISTHINA RAZIN

“If you have everything under control, you’re not moving fast enough”

Culinary
VIVIENNE CHONG

“My heart says yes, but my mom says no”

Creative
SOFIA HASANA

“Every great idea is on the verge of being stupid”

Creative
ALICIA NG

“Did anyone make coffee?”

Creative
ZAX YAN

“Who wants lunch tomorrow?”

Creative
SHANMUGA ANAND

“I can’t think straight”

Account & Admin
AMMARAH RAIHAH

“Peaceful ✌️”

Account & Admin
JOSSY YOO

“Cheer Up ^.^”

Production
ALFRED KONG

“Use your ❤️”

Production
BOON YEOH

“Can, can… all can…”

Production
MOKHTAR RIZAL

“PUNK IS DAD”

Production
OLSAN VIKNESH

“Go with the flow”

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