44 Muntri launches Muntri Festival 2016, George Town Festival’s festival-within-a-festival, celebrating new tastes and discoveries

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A feast for palates and curiousities in and around the historic Muntri Neighbourhood 

KUALA LUMPUR, 26 JULY 2016: ​George Town, Penang is obviously a land bountiful with some of the world’s best street food. But that’s certainly not all it can offer, and Muntri Festival 2016 is here to prove just that. Presented by 44 Muntri and in partnership with food & drinks platform Tiffin, Muntri Festival promises a weekend of unexpected culinary delights and activities in conjunction with the month-long George Town Festival.
Happening this​ 27 & 28 August 2016​,​ 11am to 11pm ​in multiple venues along​ historic Lebuh Muntri​ and the streets around it, the carnival of new tastes and discoveries will offer up an exciting array of​ food, drinks, markets, movies and music​ in one of Penang’s most hidden gems.

The heritage-rich neighbourhood houses the largest concentration of boutique hotels (Muntri Mews, Muntri Grove, Seven Terraces, Edison Hotel, 23 Love Lane) and popular institutions for thirsty locals– Antarabangsa for wholesale alcohol and Mish Mash for the island’s best cocktails. Also on the same row is famed comfort food at Tai Buan’s Teo Chew Porridge, attractions like the Purrfect Cat Café and the Camera Museum, and cultural centerpieces– the Hainan Temple and the iconic Cheong Fatt Tze, better known as the Blue Mansion.

“Muntri is a truly special place, and the festival aims to shine a light on all the fantastic experiences that can be found here– great food and drinks, charming spaces and things to do for all,” says Adrian Yap, co-owner of 44 Muntri.

“We’re excited to have this opportunity to breathe new life into Lebuh Muntri, to introduce to the public what we consider the underrated sibling of George Town’s major streets. We want to bring this neighbourhood to the fore it so deserves.”

FEAST

The festivities revolve around gastronomic treats (this is, after all, Penang!), and for the first time ever, 44 Muntri’s ​Pop-Up Series​ will bring ​myBurgerLab​, Klang Valley’s founding fathers of new-school burger joints (and winners of last year’s Tiffin Throwdown People’s and Judges’ Choice Burger) to Penang. Burger fans up north will finally get to experience The Geeks’ famed juicy patties on fresh charcoal buns!

Cheong Fatt Tze’s Indigo Heritage Restaurant​ will be offering a festival-exclusive four-course menu of exciting fusion delights. The delectably fresh RM78++ menu features a roast duck tortilla, grilled Japanese mackerel with pineapple and cucumber and a pandan panna cotta with sago, gula melaka and red bean.
Thirsty microbrew enthusiasts can look forward to 44 Muntri’s tenant bar TAPS’ ​Craft Beer Tasting​ session – the perfect way to have fun, drink and learn at the same time. Food and craft beer pairings will also be available to those who want a bite with their delicious brews.

MUSIC

There’s no celebration without a great soundtrack, and Muntri Fest has this sorted as select Muntri tenants will host performances from acts such as songstress ​Dasha Logan as well as island favourites ​Elsa & Kelvyn ​and​ Lemongrass​. INCH’s special edition of Moonshine’s Feedback Open Mic will also see up and comers alongside Youtube singer-songwriter ​Anne Marie Choon ​showcase their budding musical prowess onstage.
SHOPPING
Muntri Markets​ features a selection of unique and beautifully crafted products that can be found from local independent brands, and will be held along the storefront of all participating outlets.

FUN
In a playful touch to the already-vibrant Muntri Street, get your hands on the ​Muntri Fest Passport ​to score yourself loads of goodies. Drop by our partner outlets, try their delicious food and drinks, or take part in their activities, and get your passport stamped to win exciting prizes!
For more information on Muntri Festival 2016, visit ​https://www.facebook.com/44Muntri

For more information on Tiffin, please visit: Facebook: ​www.facebook.com/tiffinevent

Instagram: ​@tiffinevent

For high-res images, fact sheets and biographies, please visit:​ ​http://bit.ly/muntrifest
For interviews and media queries, please contact Commas & Industry: Grace Wong Publicist M:+6016-606-0168 E: gracewong@commasindustry.com Julia Taslim Publicist M: +6016-903-3755 E: julia@commasindustry.com

About 44 Muntri Once home to the family of a rich pepper merchant, the heritage-rich F&B events space on Muntri Street now stands as home to INCH, which serves contemporary Western and tried-and-true South East Asian dishes, and the first-ever TAPS Beer Bar outpost.

About Tiffin Tiffin, a project by Freeform Untitled, is a multi-layered platform for varied culinary experiences that is spurred by our region’s unparalleled love affair with food and drink.

About Freeform Untitled An off-shoot of the media company Freeform, Freeform Untitled made its mark organising Kuala Lumpur’s first creative arts festival Urbanscapes, which has been running for the last 14 years and counting!

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